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July 12th Thursday
Billa 2 preview:
Billa 2 is a a gangster thriller, which narrates the of David Billa's earlier life. In the Movie, Ajith Kumar has been playing the lead role. The movie revolves around an ordinary man from Tamil Nadu, who becomes a dangerous underworld don.
In the movie, Parvathy Omanakuttan has been playing the love interest of Thala in the film. Bruna Abdullah is the other highlight of the film while Vidyut Jamwal has done several stunts along with Ajith.
Critics believe that Billa 2' will be the second biggest Tamil release after Rajinikanth's 'Enthiran'. It will also be proved milestone for Ajith's career.
Chennai, July 11 (TruthDive): Billa 2, which releases big on July 13, is an Indian Tamil gangster-thriller movie. The movie is a prequel to Billa, 2007 Tamil film.
Billa 2 focusses on how a normal man from the coastal areas of South Tamil Nadu, changes into Billa, a feared underworld don. Ajith Kumar reprises the Billa role. Ajith Kumar has trimmed his body as the story demands him to look like a 20-year-old youngster.
The star cast of the movie include Ajith Kumar, Parvathy Omanakuttan, Bruna Abdullah, Raghuman, Prabhu, Manoj K. Jayan, Vidyut Jamwal and Sudhanshu Pandey.
Parvathy Omanakuttan, Vidyut Jamwal, Sudhanshu Pandey and Bruna Abdullah all of them make their first appearance in Tamil cinema.
Billa 2 is directed by Chakri Toleti. Yuvan Shankar Raja has composed music while R. D. Rajasekhar has handled the camera and Suresh Urs has done the editing job.
The important feature of Billa 2 is it is filmed with an RED EPIC Camera running at its full 5K and thus becoming the first Indian production to be shot with it. Such types of cameras were recently used in James Cameron’s Avatar. The movie is also much talked about for its action sequences as many stunt masters have worked on it, to make the fight sequences in a thrilling way.
The film is produced by Wide Angle Creations in association with the Hinduja Group company IN Entertainment. Initially, in November 2010 it was officially announced that Vishnuvardhan was the director of the movie and Nirav Sha, the cinematographer. But, Vishnuvardhan was replaced by Chakri Toleti and Nirav Sha was replaced by R. D. Rajasekhar due to conflicting dates.
Later, a new script was penned by a team involving Eric Felberg and Toleti. The shooting for the movie began in July 2011 and was completed by December 2011. The filming took place mainly at Georgia, Hyderabad and Goa. Billa 2 releases worldwide on 13 July 2012. The dubbed Telugu version is named as David Billa and it is also releasing on the same day in Andhra Pradesh.
BILLA 2: A GAMING FIRST
In the current era, just making a good film isn’t enough, reaching that film to the audience is of even more prime importance. Most of the big stars and producers have realized that and have been spending time and efforts towards marketing their films. Stars like Ajith, who still feel that a good film will take care of itself, are very rare. Stars like SRK, Ranbir and Suriya are more the norm.
But, film marketing as a culture hasn’t picked up in Tamil cinema. By marketing, Tamil producers still mean the mandatory wall posters, pre-release press meets, interactions on FM radio stations, TV promos and the interviews given by stars to websites and newspapers.
In stark contrast to this is the Bollywood marketing culture where in some cases, the marketing budget is about 40% of the total budget. For small budget films, the marketing expense is sometimes more than the cost of production itself.
In Hollywood, the general norm is about 30 to 40% of the total movie’s budget being allocated for marketing and promotions. But, in Tamil cinema, that is not the case. Of course we can argue that the reach of Tamil films is very narrow, compared to Hindi films and so producers can’t afford to spend so much on marketing.
Promisingly, the collections of some big heroes’ Tamil films, match up to their Hindi counterparts in prime overseas markets like US and UK. In countries like Srilanka, Malaysia and Singapore, Tamil films dominate and in Japan, our superstar has exclusive domination rights.
In such a promising scenario, stars and producers are waking up to newer trends like the amazingly versatile and flexible internet medium. Bollywood spends up to 15% of the total budget on digital marketing. This constitutes almost half the total marketing budget. The logic is simple. The youth in their 20s and 30s are the prime target audience nowadays and they are prominently on the internet discussing about a whole lot of things.
Trailers on YouTube are the most cost effective way to reach the target audience – this youth who flock to the theaters in the first weekend.
With the reducing life cycle of movies at the theaters, it becomes a necessity to attract maximum audience in the first 3 days. 100 days is no longer the norm. In Hindi cinema, 100 crores net collection is the new silver jubilee. In the same way in the regional movie markets, earlier the break-even stage, greater is the success.
Gaming is another versatile solution that has been used by Bollywood movies since the past decade. Instant recall would give you web and mobile games made for movies like Ra One (even a PlayStation game was made), the Don movies, Dhoom 2, Ghajini, Agent Vinod, Zindagi Na Milegi Dobara, Singham and Krrish to name a few.
Gaming catered to a new target audience that hasn’t seen Hindi films religiously – the geeks who are big time into games and who treat Hindi films as an assault to their senses. Games based on movies definitely up the curiosity levels of such people. For the general masses, games still aren’t a big decision making factor. They look for pure entertainment. But, gaming as a marketing tool for movies is definitely IN and will pick up in the years ahead.
Back home in the Tamil industry, Billa 2 is expected to open the floodgates. An online and mobile game based on Billa 2, developed by Hungama was recently launched by one of the lead actress, Bruna Abdullah. Earlier, an exclusive Billa 2 beach calendar was launched featuring both the actresses. In that sense, the team of Billa 2 has opened up the mindset of Tamil producers by doing something different. They are already exploring the social media space with Billa 2 fan pages getting amazing response from the fans. Their YouTube channel is also a major hit with both the teaser and theatrical trailer creating records for hits garnered. They have also launched digital posters, teasers of the songs and small promos on their YouTube channel. Definitely proactive and something different.
Come Friday 13th, all these focused marketing activities are expected to bear fruition at the boxoffice.
Ajith's next to have stunning graphics
Ajith is in the spotlight now in K-town, with his gangster movie Billa 2 hitting the screens tomorrow. But the actor is busy with his next project with director Vishnuvardhan. The team has been shooting in Mumbai, Bangalore and Hyderabad. Now the film’s director has revealed that the film will involve never before seen CG works. “I’m planning to bring in extraordinary graphic works that will stun the audience,” said Visnuvardhan in a recent interview.
The film also stars Arya, Nayanthara, Taapsee, Kishore, Suman Ranganathan, Mahesh Manjrekar and Atul Kulkarni in important roles. PS Vinod is cranking the camera and Sreekar Prasad is editing it. Yuvan Shankar Raja is looking to give another musical hit for Ajith with this film.
Billa 2 is a a gangster thriller, which narrates the of David Billa's earlier life. In the Movie, Ajith Kumar has been playing the lead role. The movie revolves around an ordinary man from Tamil Nadu, who becomes a dangerous underworld don.
In the movie, Parvathy Omanakuttan has been playing the love interest of Thala in the film. Bruna Abdullah is the other highlight of the film while Vidyut Jamwal has done several stunts along with Ajith.
Critics believe that Billa 2' will be the second biggest Tamil release after Rajinikanth's 'Enthiran'. It will also be proved milestone for Ajith's career.
Chennai, July 11 (TruthDive): Billa 2, which releases big on July 13, is an Indian Tamil gangster-thriller movie. The movie is a prequel to Billa, 2007 Tamil film.
Billa 2 focusses on how a normal man from the coastal areas of South Tamil Nadu, changes into Billa, a feared underworld don. Ajith Kumar reprises the Billa role. Ajith Kumar has trimmed his body as the story demands him to look like a 20-year-old youngster.
The star cast of the movie include Ajith Kumar, Parvathy Omanakuttan, Bruna Abdullah, Raghuman, Prabhu, Manoj K. Jayan, Vidyut Jamwal and Sudhanshu Pandey.
Parvathy Omanakuttan, Vidyut Jamwal, Sudhanshu Pandey and Bruna Abdullah all of them make their first appearance in Tamil cinema.
Billa 2 is directed by Chakri Toleti. Yuvan Shankar Raja has composed music while R. D. Rajasekhar has handled the camera and Suresh Urs has done the editing job.
The important feature of Billa 2 is it is filmed with an RED EPIC Camera running at its full 5K and thus becoming the first Indian production to be shot with it. Such types of cameras were recently used in James Cameron’s Avatar. The movie is also much talked about for its action sequences as many stunt masters have worked on it, to make the fight sequences in a thrilling way.
The film is produced by Wide Angle Creations in association with the Hinduja Group company IN Entertainment. Initially, in November 2010 it was officially announced that Vishnuvardhan was the director of the movie and Nirav Sha, the cinematographer. But, Vishnuvardhan was replaced by Chakri Toleti and Nirav Sha was replaced by R. D. Rajasekhar due to conflicting dates.
Later, a new script was penned by a team involving Eric Felberg and Toleti. The shooting for the movie began in July 2011 and was completed by December 2011. The filming took place mainly at Georgia, Hyderabad and Goa. Billa 2 releases worldwide on 13 July 2012. The dubbed Telugu version is named as David Billa and it is also releasing on the same day in Andhra Pradesh.
BILLA 2: A GAMING FIRST
In the current era, just making a good film isn’t enough, reaching that film to the audience is of even more prime importance. Most of the big stars and producers have realized that and have been spending time and efforts towards marketing their films. Stars like Ajith, who still feel that a good film will take care of itself, are very rare. Stars like SRK, Ranbir and Suriya are more the norm.
But, film marketing as a culture hasn’t picked up in Tamil cinema. By marketing, Tamil producers still mean the mandatory wall posters, pre-release press meets, interactions on FM radio stations, TV promos and the interviews given by stars to websites and newspapers.
In stark contrast to this is the Bollywood marketing culture where in some cases, the marketing budget is about 40% of the total budget. For small budget films, the marketing expense is sometimes more than the cost of production itself.
In Hollywood, the general norm is about 30 to 40% of the total movie’s budget being allocated for marketing and promotions. But, in Tamil cinema, that is not the case. Of course we can argue that the reach of Tamil films is very narrow, compared to Hindi films and so producers can’t afford to spend so much on marketing.
Promisingly, the collections of some big heroes’ Tamil films, match up to their Hindi counterparts in prime overseas markets like US and UK. In countries like Srilanka, Malaysia and Singapore, Tamil films dominate and in Japan, our superstar has exclusive domination rights.
In such a promising scenario, stars and producers are waking up to newer trends like the amazingly versatile and flexible internet medium. Bollywood spends up to 15% of the total budget on digital marketing. This constitutes almost half the total marketing budget. The logic is simple. The youth in their 20s and 30s are the prime target audience nowadays and they are prominently on the internet discussing about a whole lot of things.
Trailers on YouTube are the most cost effective way to reach the target audience – this youth who flock to the theaters in the first weekend.
With the reducing life cycle of movies at the theaters, it becomes a necessity to attract maximum audience in the first 3 days. 100 days is no longer the norm. In Hindi cinema, 100 crores net collection is the new silver jubilee. In the same way in the regional movie markets, earlier the break-even stage, greater is the success.
Gaming is another versatile solution that has been used by Bollywood movies since the past decade. Instant recall would give you web and mobile games made for movies like Ra One (even a PlayStation game was made), the Don movies, Dhoom 2, Ghajini, Agent Vinod, Zindagi Na Milegi Dobara, Singham and Krrish to name a few.
Gaming catered to a new target audience that hasn’t seen Hindi films religiously – the geeks who are big time into games and who treat Hindi films as an assault to their senses. Games based on movies definitely up the curiosity levels of such people. For the general masses, games still aren’t a big decision making factor. They look for pure entertainment. But, gaming as a marketing tool for movies is definitely IN and will pick up in the years ahead.
Back home in the Tamil industry, Billa 2 is expected to open the floodgates. An online and mobile game based on Billa 2, developed by Hungama was recently launched by one of the lead actress, Bruna Abdullah. Earlier, an exclusive Billa 2 beach calendar was launched featuring both the actresses. In that sense, the team of Billa 2 has opened up the mindset of Tamil producers by doing something different. They are already exploring the social media space with Billa 2 fan pages getting amazing response from the fans. Their YouTube channel is also a major hit with both the teaser and theatrical trailer creating records for hits garnered. They have also launched digital posters, teasers of the songs and small promos on their YouTube channel. Definitely proactive and something different.
Come Friday 13th, all these focused marketing activities are expected to bear fruition at the boxoffice.
Ajith's next to have stunning graphics
Ajith is in the spotlight now in K-town, with his gangster movie Billa 2 hitting the screens tomorrow. But the actor is busy with his next project with director Vishnuvardhan. The team has been shooting in Mumbai, Bangalore and Hyderabad. Now the film’s director has revealed that the film will involve never before seen CG works. “I’m planning to bring in extraordinary graphic works that will stun the audience,” said Visnuvardhan in a recent interview.
The film also stars Arya, Nayanthara, Taapsee, Kishore, Suman Ranganathan, Mahesh Manjrekar and Atul Kulkarni in important roles. PS Vinod is cranking the camera and Sreekar Prasad is editing it. Yuvan Shankar Raja is looking to give another musical hit for Ajith with this film.
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