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Tuesday, January 21, 2014
as completely utilised the Pongal occasion as the film has generated a huge revenue from Tamil Nadu. The film, which was released on January 10, is going strong at collection centres.
Veeram Total Business Cross 90 Crore | Veeram International Box Office | Jilla Box Office
Veeram was opened up to positive reviews and wonderful opening at Box Office on the release day. The response remained same for the film due to Ajith Kumar factor in the opening weekend. As a result, the film earned above Rs 20 crores in Tamil Nadu alone.
The same momentum has continued post first weekend as the occupancy has been good from Monday (January 13) to Thursday (January 16). Veeram, which had garnered 90%+ occupancy in the opening weekend, saw 80% occupancy in the state on Jan 13. But on Tuesday, the occupancy reached again to 90% mark due to the Pongal festival. As it was a holiday, the turnout was high. Next two days, Veeram had 75%+ occupancy. Despite facing a huge competition from Vijay's Jilla, Ajith's movie managed to make such a stunning business. Veeram has collected somewhere around Rs 38-40 crores (gross) at the Box Office. Please note that this is not the official figures and just a prediction from traders.
CAST: Ajith Kumar, Tamanna, Santhanam, Vidharth, Santhanam, Pradeep Rawat, Abhinaya
RUNNING TIME: 155 minutes
AJITH Kumar’s Arrambam was one of the biggest hits of last year. After the success of this movie, the actor is returning with Veeram, so expectations of the film are high, and the trailers, along with promotional materials, just add hype.
In many ways, Veeram stands different from Kumar’s last few movies. He was seen in modern avatars and urban-centric subjects in Mankatha, Billa 2 and Arrambam. But in the latest film, we’ll see him in dhoti-clad avatars except in some songs. The storyline is set in a village backdrop.
Audiences have welcomed the film with a minor action sequence. With Vinayagam’s (Ajith Kumar) brother fighting hard with their enemies, the movie makes us think that it could be a complete action entertainer. But as the story progresses, people will be surprised to see a family-oriented movie packed with action.
Vinayagam and his brothers, played by Vidarth, Bala, Munish and Suhail, are bachelors and well-settled. The elder brother loves the younger ones to the core, and sacrifices his happiness for their good.
They are often caught in fights and they are proud of it. Santhanam plays the role of an advocate, who bails them out whenever legal issues arise because of their brawls.
Though the four younger brothers say that they don’t want to either fall in love or get married, when Vinayagam is not around, they all have their secret lovers.
Now, in order to get the green light for their love stories, they decided to make him fall in love with Kopperundevi (Tamanna Bhatia). Can Vinayagam change himself to win his love?
Basically, Veeram has two main plots. The first half of the film is dedicated to Vinayagam’s carefree fighting lifestyle with his brothers; the second half takes us to his desire to win over his love and the family members of his leading lady.
The first half of Veeram is packed with action sequences and comedy scenes. The director takes his time to build the plots. The second half is engaging and entertaining with all the necessary commercial ingredients.
A family audience will love the second half more than the first half. It is a welcome change for Ajith Kumar to do a rurally based story. It is nice to see him in a vesthi-clad role after a few years.
Kumar’s acting is nothing short of excellent. His stylish looks, fights and body language are a treat to watch.
Tamanna Bhatia is not just limited to adding a glam quotient to the film. Santhanam brings out the funny throughout the film. Vidarth, Bala, Munish and Suhail have played their parts well.
However, when it comes to the role of villain, Pradeep Rawat’s, Atul Kulkarni’s and Avinash’s roles are not powerful and audiences will easily forget them.
Devi Sri Prasad joined hands with Kumar for the first time.
He has managed to give us a few hit songs in the film. Nallavannu solvaanga, Ival dhaana and the title track are our picks. His background score is worth praising.
Cameraman Vetri shines again with his cinematography. His work is brilliant in some songs and action sequences.
Kasi Vishwanathan’s editing is neat. He should be praised for a well-finished look for Veeram. Last but not least, director Siruthai Siva should be patted on his back for knowing his responsibilities well.
He has brought the best out of the team and he should also be appreciated for writing the story, screenplay and dialogues.
Veeram is such an entertaining movie, audiences will hardly find drawbacks. The entertainment quotient is high and it can be enjoyed by all sections of audience.
ight in the opening segment, director Siva lays out his cards. There is a fight between two groups in a college and the new principal, who wants to put an end to this, goes to meet the elder brother of one of the parties involved in the scuffle. And, there, we see that the brother himself is a ruffian, who will feed people before beating them as he wants them to be strong to take the blows. But since this person is also the hero of the film, he is what we could call a genial rowdy, and the scene plays out mostly for laughs. The district collector, who is his friend, is present at the scene, happily requesting a similar "entertainment" the next day as well. If this is what your of idea of fun is, then, hop on aboard, the director seems to say.
The film is a template masala film — a superhuman hero, his cronies who will sing his praises all the time, a beautiful-looking heroine, a raging villain. It has no room for logic, moving from one hero-worshipping scene to the next and is aimed at our visceral tastes. The story is in service of its star and, it is unapologetic about it.
The plot, which kicks in only in the second half, and revolves around Vinayagam (Ajith) and his four brothers, who are do-gooders who will not hesitate to meet violence with violence. Vinayagam falls in love with Koperundevi ( Tamannaah), the daughter of Nallasivam ( Nasser), a pacifist. He tries to mend his ways for the sake of his lover, but when he learns that a revenge-seeking convict (Atul Kulkarni) wants to annihilate her entire family, he decides to stop him at all cost.
The very purpose of Veeram is to be a showcase for its star, Ajith, and that it does quite well. Right from the hero introduction scene, Siva creates moments specifically designed for his hero to shine — you see him being praised by those around him, mouthing punch dialogues, being nice to kids and elders, fighting on a running train, and in the climax, coming back from the dead to destroy the villain and his men. The best scene among the lot is one where Vinayagam goes to meet Vanangamudi, a goon with whom he has had a few run-ins, and orders him to do his bidding, all the while making it seem like he is begging for mercy, for the sake of the peace-loving Nallasivam. And, Ajith effortlessly conveys the heroic nature of his character and completely plays to the gallery.
The challenge with this sort of film is that it should keep moving forward without losing momentum. And that is where Veeram slips, at least in the initial stages. The entire first half involves the shenanigans of Vinayagam's brothers who, with help from their lawyer Bail Perumal ( Santhanam) try to get their brother fall in love with Koperundevi. Throughout these episodes, we are left wondering where the plot is heading and the film doesn't make it clear even by the interval point. The brothers too are uniformly uninteresting — all the four of them look the same and behave the same, and their characters are hardly defined. The romantic portions and Santhanam's quips, while entertaining, travel through previously trodden ground.
As for the second half, it coasts along once the plot kicks in and for a while, we are engrossed in Vinayagam's efforts to track down the various teams of hitmen sent to wipe out Koperundevi's family. But, even here, the villain doesn't come across as too much of a challenger to the hero, and, despite having an actor like Atul Kulkarni, Siva fails to build a truly terrifying character.
Veeram: Generous helping of masala pongal
A family with five brothers, another family with representatives from three generations, annan-thambi sentiment, amma sentiment, appa sentiment, and in the middle of all this, a big star giving his fans what they want (while also fostering a certain image, with scenes such as the one where he advises a truant kid to go to school) — if Faazil and Vikraman collaborated on a ‘mass’ masala movie, it might end up looking like Siva’s Veeram.
Early on, we learn that Vinayakam (Ajith Kumar) hates the idea of marriage because he thinks the bride who enters the household will cause a rift among the five brothers, who sing songs with lines that go ‘One-two-three-four-five / Venaam enga kitta wrong-side drive’.
But, of course, Vinayakam cannot hold on to this lofty ideal forever. Of course, he has to fall in love and shake a leg in a touristy mountainside (What else is Tamannaah getting paid for? Certainly not her thesping abilities).
And so we get this little gem of screenwriting. We learn that Vinayakam, in school, was in love with a girl named Koperundevi (fondly called Kopu). And his brothers hatch a plan to find her and reintroduce her to Vinayakam, so he can fall for her all over again. But... she’s married now. She has kids.
So the brothers conspire to do the most logical thing, which is to find another woman named Koperundevi (fondly called Kopu), because, you see, Vinayakam was not in love with that girl so much as her name, and when he meets another (completely random) girl with that name, he is sure to lose his heart to her, just because she bears that name... In a different filmmaking culture, we might wonder: Who dreams up these scenarios, and what do they keep smoking? Here, though, we just hope that these scenes pass by as quickly and as painlessly as possible, given the two-hour-and-40-minute running time.
Besides, the heroine — even with that weighty name borrowed from a queen of Madurai — is utterly inconsequential. Veeram is about the hero.
It is about his declaration that he doesn’t count himself as Thevar or Nadar or Vanniyar, and that his jaathi (caste) is the working class. It is about his breaking away from the metro mode of Billa and Arrambam, and donning a white veshti and driving a bullock cart and routing villains in front of shrines of fearsome village deities.
It is about him proving to his future father-in-law (Nasser, in a reversal of the iconic character he played in Thevar Magan) that ahimsa, as a concept, is all very dandy, but sometimes you just have to kick some serious butt. Everything else — the crude dramatics, the piles of clichés, the characters (especially the bad guys) who come and go as they please — is secondary. In any case, whatever one says is sure to be drowned out by the screams of delirious fans.
Genre: Mass masala
Cast: Ajith Kumar, Tamannaah, Nasser
Storyline: Something to keep a hero’s fans happy
Bottomline: Well, if you’re a fan, do you really need a bottomline?
Thursday, January 16, 2014
Sunday, November 10, 2013
November 10th Sunday
DIRECTOR : Vishnu Vardhan ACTORS: Ajith, Arya, Nayantara, Tapsee, Rana Daggubatti, Kishore, Atul Kulkarni, Mahesh Manjrekar Run time: 157 mins Language: Tamil
Fro'm the start to the end, Aarambam is an out-and-out Ajith film - a perfect Diwali gift for Thala's fans across the world. The film unfolds in Mumbai - Kollywood's favourite shooting spot these days - and Ajith once again plays a character with negative shades. Perhaps boosted by the success of his 2011 film Mankatha, the actor returns to the Salt-and-Pepper look as well. But, other than Ajith, the film has stellar cast, directed by Vishnu Varadhan.
The plot centres around Ashok (Ajith), a former bomb disposal specialist with Maharashtra's Anti-Terrorism Squad who is on a (revenge) mission. Ably supported by (Maya) Nayanthara and Arya (Arjun), Ashok plots the downfall of the state home minister (Mahesh Manjrekar), the kingpin behind many nefarious activities and scams plaguing the police force. How they wreak vengeance forms the crux of the story.
The gripping first-half breezes past, but the second half slips into familiar Tamil cinema terrain and is not as racy as one expects it to be. Though there are some boat chases and top action sequences (shot in Dubai), it fails to keep the audience enthused. The build-up to the climax is interesting in parts, but the film ends with a whimper. Yuvan Shankar Raja's music has too been a big let-down.
Ajith steals the show, but Mahesh Manjrekar is also a stand-out performer. Actors like Kishore and Rana Daggubati excel in their respective roles, while Nayantara comes up with another sterling performance. The scenes featuring Ajith and Rana countering the attacks of the terrorists have been filmed well, but it defies logic when a bomb expert is deployed in such a crucial operation with a single cop for compan y.
Aarambam is far from perfect, but it works mostly because of Ajith's mannerisms though it doesn't come anywhere near Mankatha or Billa. If you are in mood to watch a Tamil film this Diwali, you can try it out. Strictly a one-time watch.
S Saraswathi says Aarambam is a stylish and fast-paced action thriller set in the backdrop of the 26/11 Mumbai serial bomb blasts, that is unfortunately let down by its uninspired and mediocre storyline.
Director Vishnuvardhan’s magnum opus Aarambam, starring Ajith Kumar, released in theatres worldwide a couple of days ahead of Diwali, to give it a valuable two-day advantage over the other Diwali releases.
The film opened to packed houses with some theatres even screening 50 shows a day. Expectations are high for this multi-starrer, which boasts of popular stars Arya, Nayanthara and Taapsee Pannu.
The film also features Kishore, Suman Ranganathan, Mahesh Manjrekar, Atul Kulkarni and Telugu actor Rana Daggubati, who makes a special appearance.
Vishnuvardhan’s penchant for repeating his actors seems to extend to his music as well. Yuvan Shankar Raja composes the music yet again.
Saturday, November 9, 2013
November 10th Sunday
altimate Star Ajitj in Arambam Movie Box Office
Chennai, Nov 2 (TruthDive): Ajith’s “Arrambam” has made an extraordinary business in Tamil Nadu and Kerala box office on its opening day. The movie has collected approximately 10.30 crore on its day of release, thus becoming the best ever opening for Ajith.
Trade analyst Sreedhar pillai tweeted, “#Arrambam – Ajith’s best ever opening !TN = Rs 8.75 Cr, Kerala =0.75, Karnataka =0.60 , North=0.20. Total = Rs 10.30 Cr (Approx). Super”. This is one of the biggest openings for an Ajith film and the trade experts are predicting that the movie will turn out to be a blockbuster.
“Arrambam” was relased on October 31, Thursday. The movie had a wide release with the film being shown in more than 500 screens in Tamil Nadu. Traders were expecting a good run on the opening day of Arrambam and as expected, Ajith starrer lived up to the expectations and raked in good collections on the debut day.
The number of screens for the film will be declining from today (November 2) as two new Tamil films – Karthi’s “All in All Azhaguraja” and Vishal’s “Pandiya Nadu” are hitting the screens.
Arrambam has to face competition with both these films from its third day. And it has to be seen if “Arrambam” will be able to withstand its momentum during the opening weekend.
Ajith starrer has received great feedback from both the critics and the audience. So, trade experts strongly believe it is likely to continue its good run at the box office and give out a tough competition for the other two Deepavali releases.
Directed by Vishnuvardhan, the movie also has Arya, Nayanthara and Taapsee playing main characters, whereas Yuvan Sankar Raja has scored music for the film. Movie is produced by A. M. Rathnam.
Meantime, Hirthik Roshan’s Bollywood movie Krrish 3 was released on November 1. It was expected to do well in TN as there is a huge fan base for Hirthik in the state. But, Ajith Kumar’s Arrambam affected Krrish 3 at the box office in the state.
Arrambam's overseas collection reports have been announced and the film is turning out to be a real out-performer. In the US, the film is already the second biggest Tamil grosser in 2013, after Vishwaroopam. From 73 reported screens, the Arrambam weekend gross in the US is 330,615 USD (2.04 crores) and this figure is expected to escalate in the coming weeks.
In the UK, Arrambam's performance has been described as excellent in trade circles and the film's weekend gross is 135,223 pounds (1.34 crores). The collection comes to 1.47 crores inclusive of the preview shows on Wednesday evening.
In Australia, the weekend gross is 55,953 ASD (32.79 lakhs). Arrambam has opened at the 2nd spot in the Malaysian weekend box-office and the gross figures haven't been reported yet. The performance has been remarkable in countries such as Singapore, UAE and Canada as well.